The Department of Branding and Visual Communications was established on October 20, 2022, and is а part of the Faculty of Advertising and Public Relations at the Russian State University for the Humanities (RSUH).

The mission of the department is to advance new scientific knowledge in the field of brand management, considering the priority directions of development in contemporary visual communications.
The strategic goal of the department is to ensure the effective professional training of competitive specialists in the field of branding and visual communications, considering their growing demand in the job market.

The program prepares the following specialists:

• Development Director;
• Marketing Director;
• Reputation Management Director;
• Head of PR Department.

We will teach you to:

• Build brand platforms;
• Create brand attributes;
• Plan and implement rebranding;
• Identify and manage reputational and ethical risks;
• Evaluate the reputation aspects in constructing the company's GR strategy;
• Apply new technologies for conducting reputational audits;
• Assess the business reputation index.

Professionals in branding and business reputation management are currently in demand due to intense competition in the market, consumer demands for transparency and trust, and the increased influence of social media and online presence. Their work involves creating a unique company image, minimizing damage in crisis situations, adapting brand strategies to different cultures and values, and utilizing cutting-edge technologies for effective audience interaction and shaping a positive perception of the company in a dynamic and demanding business environment.

Master's Program Director - Vladimir Dmitrievich Sekerin, PhD in Economics, Professor, Department Head.